#GuessMyPlace ARMENIAN CAMPAIGN

Think you have exceptional geographic intuition and can spot impressive locations? Or are you the creator whose photos rack up countless likes? In either case, your city or province needs YOU!

We are launching the #GuessMyPlace campaign—the biggest geo-gaming movement turning all of Armenia into an interactive gameboard.

After the Instagram stage, once local squads are formed, the most exciting chapter begins: real-time geo-games created by BeatMaze with your direct participation. That’s when you’ll become a true geo-gamer!

16 teams (10 Marzes + 6 Yerevan zones) from across Armenia will battle for the title of National Champion, and you could be one of them.

1. 📸 Creator: In Instagram, post your favorite spots across Armenia—whether it’s a scenic photo, a selfie, a 360° view, or a video clip—tagging @beat_maze (be sure to use the "Tag people" option in the mobile app) and using the #BeatMazeChallenge hashtag. The creators with the most likes will secure spots on the team proportionally.
2. 🎯 Guesser: Respond quickly and accurately in the comments to climb the leaderboard. Those who guess the most locations correctly will also earn spots on the team proportionally.
3. 📸 Creator: Pin the correct answer! When someone guesses the location in the comments, tap and hold the first correct response and select "Pin Comment" 📌.

🏷️ Team Hashtags: Comments by both creators and guessers must include the corresponding hashtag for their represented region (Marz or Yerevan zone), such as #Team_Ajapnyak_Davtashen or #Team_Syunik. Below are the official hashtags for all teams:

Yerevan Teams (6)

1. #Team_Ajapnyak_Davtashen (North-West)
2. #Team_Arabkir_Zeytun (North-Central)
3. #Team_Avan_NorNork (North-East)
4. #Team_Kentron_Nork (Central)
5. #Team_Malatia_Shengavit (South-West)
6. #Team_Erebuni_Nubarashen (South-East)

Marz Teams (10)

1. #Team_Shirak (Gyumri Hub)
2. #Team_Lori (Vanadzor Hub)
3. #Team_Tavush (Dilijan / Ijevan Hub)
4. #Team_Kotayk (Abovyan / Tsaghkadzor Hub)
5. #Team_Syunik (Goris / Kapan Hub)
6. #Team_Ararat (Artashat Hub)
7. #Team_Armavir (Vagharshapat / Armavir Hub)
8. #Team_Aragatsotn (Ashtarak Hub)
9. #Team_Gegharkunik (Sevan / Gavar Hub)
10. #Team_VayotsDzor (Yeghegnadzor / Jermuk Hub)

• 📍 August 17 – September 13: Share your favorite hidden spots, guess the locations posted by others, collect likes, and climb the leaderboard.

• ⚔️ September 19–20 (Yerevan): 4 intense qualification games among the 16 teams. Each match will feature 4 randomly drawn teams.

• 🎉 September 26 (Location still secret): The Grand Final between the 4 winning teams, featuring a live DJ show and an awards ceremony!

Step outside. Explore and showcase every corner of Armenia. Tag your friends. And finally—win the BeatMaze geo-game! 🗺️

Big events may have come and gone, but keep in touch as we’re always up to something new and exciting!